Advertising Services · Lynchburg, VA
Lynchburg's Full-Funnel Advertising Agency
Google Ads, TV on WSET, radio on WLNI, billboards across Lynchburg — we plan, produce, and manage digital and traditional advertising campaigns that work together to build your brand and drive customers through the door.
Get a Free Advertising PlanDigital and Traditional Advertising for Lynchburg Businesses
Most advertising agencies in Virginia will steer you toward one channel — usually whatever they make the most margin on. We do not work that way. We have been running both digital and traditional advertising campaigns for Lynchburg businesses for over a decade, and we have learned that the most effective strategies combine both.
Digital advertising — Google Ads, pay-per-click, social ads — is exceptionally good at capturing demand. When someone in Lynchburg searches “emergency plumber near me” at 10pm, a well-run Google Ads campaign puts your business at the very top of the results instantly. The ROI is measurable, the targeting is precise, and you can turn it up or down based on capacity.
Traditional advertising — television, radio, billboards — creates demand. It puts your name in front of people before they need you, so that when they do need you, you are the business they think of first. A 30-second spot on WSET seen 50 times over three months builds brand recognition in a way that no amount of keyword bidding can replicate. When you combine the brand awareness of TV and radio with the precision targeting of Google Ads, your cost per acquisition drops significantly because you are no longer a stranger to the person who clicks your ad.
“We had to turn the ads off.”
One of our Lynchburg clients came to us with a solid business but inconsistent marketing. We built them a full-funnel campaign — Google Ads for search capture, radio for local awareness, and a rebuilt website to convert the traffic. The results came faster than anyone anticipated. Within a few months, their phones were ringing so often and orders were stacking up so fast that their operations team could not keep up. We literally had to pause the Google Ads campaign and pull back on other channels to give them time to hire and scale their staff. They went from 3 employees to over 50 during our engagement.
Mullins Media Co. Client · Lynchburg, VA
Digital Advertising
Pay-per-click advertising that captures customers at the exact moment they are searching for what you offer.
Google Ads Management
Starting at $2,000/mo
- ✓Search campaign setup and management
- ✓Ad copywriting and A/B testing
- ✓Landing page recommendations
- ✓Conversion tracking setup
- ✓Monthly performance reporting
Note: Ad spend is billed separately directly to Google or the platform. Our fee covers strategy, setup, and ongoing management.
Traditional Advertising in Lynchburg
TV, radio, and outdoor advertising that builds brand recognition across the Lynchburg market.
Television — WSET
$9,990 / 3 months
- ✓50+ airings per month
- ✓Ad creative production
- ✓Prime and fringe time placement
- ✓Reach the full Lynchburg DMA
Radio — WLNI
$4,900 / 3 months
- ✓4 spots per day
- ✓Script writing included
- ✓Morning and afternoon drive time
- ✓Lynchburg & Central Virginia listeners
Billboards
$2,500 / 3 months
- ✓High-traffic Lynchburg locations
- ✓Design and production included
- ✓24/7 visibility
- ✓Strategic placement consultation
How We Integrate Digital and Traditional
A TV commercial with no digital follow-through is a missed opportunity. A Google Ads campaign with no brand awareness backing it costs more than it should. We plan both channels together from the start so your messaging is consistent, your targeting is complementary, and your budget is working as efficiently as possible.
In practice, this means your TV spots and radio scripts use the same brand voice as your Google Ads copy. We set up remarketing campaigns that show your Google Ads to people who have already seen your TV commercial. We make sure your website landing pages are built to convert the traffic each specific campaign sends. And we report on all channels together — so you can see the full picture of where your marketing dollars are working.
Why Choose Mullins Media Co.?
Relationships with Lynchburg media
We have worked with WSET, WLNI, and outdoor vendors in this market for years. That means we know the right contacts, we negotiate better rates than you could on your own, and we know what placements actually perform.
Results, not vanity metrics
We optimize for leads and revenue, not impressions or reach. Every campaign we build is tied to a real business outcome — phone calls, form submissions, store visits, or online orders.
Creative included
You should not need to hire a production company, a copywriter, and a media buyer separately. We do all of it. Ad creative, scripts, and strategy are included in our packages.
We have seen what works here
After 15+ years advertising in this market, we have a clear picture of which channels move buyers in Lynchburg. We will tell you honestly what we think will work for your specific business — not just what sounds impressive.
Frequently Asked Questions
What's a reasonable advertising budget for a small business in Lynchburg?
It depends on your goals and your market. A local service business just getting started with Google Ads can see meaningful results at $1,500 to $2,500 per month in ad spend. If you want to add TV or radio, expect to budget $5,000 to $10,000 per quarter for those channels on top of digital. The honest answer is that advertising works better when you commit to a real budget — underfunded campaigns rarely produce meaningful data, and it becomes hard to tell if the strategy is working.
Should I do digital advertising, traditional advertising, or both?
Both, if you can afford it — and here is why. Digital advertising (Google Ads, social ads) is great for capturing people who are actively searching for what you offer right now. Traditional advertising (TV, radio, billboards) builds awareness and keeps your brand top of mind for people who are not searching yet but will be. The businesses we have seen grow fastest in Lynchburg use traditional media to create demand and digital to capture it. The two channels make each other more effective.
How quickly do Google Ads start working?
You can have campaigns running within a week. Traffic starts immediately. But optimization takes 30 to 90 days — Google's algorithm needs time to gather data and optimize your campaigns toward the people most likely to convert. Most clients see their cost-per-lead improve meaningfully between months 2 and 4 as we learn what works for their specific market.
Do you handle the creative — the actual TV commercial or radio script?
Yes. Our packages include creative production. For TV, we work with production partners to produce a professional commercial that fits your brand. For radio, we write and produce the spot. For Google Ads, we write all ad copy and continuously test variations. You never have to hire a separate production company.
Ready to Run Advertising That Actually Works?
We will put together a free advertising plan for your business — which channels make sense, what realistic results look like, and what your budget should be. No jargon. No pressure. Just a straight answer.